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Roaming photography utilizes a portable light ring that can be carried around live events or PR events. It can also be the first step to your brand activation. Brand activation will help to drive your potential customers’ actions through interaction and experiences.


Your brand’s assigned photographer can rent a roaming light ring which is similar to a professional photographer’s camera, but better. It’s a large circular device that is surrounded by colorful bright LED lights to help make it stand out. It can actually allow your assigned brand ambassador to take photos of consumers, guests, or clients at PR events.


If you run a business, you need to think of fun and exciting ways to promote your line of products or services to the public. One way to use this brand activation technique is to invite potential customers to stand and take photograph of them sampling the products, or using the products. Their friends can join them for selfie-like photographs.


You may also hand out branded merchandise, hold contests, and think of many other ways that you can use brand activation at your live events.


Once the photographs have been taken your potential consumers can be invited to enter their text numbers or email addresses through the light ring’s app. After that, they can share the photographs to their social media accounts.


There are many useful features that you can use at  your PR events. Besides the instant sharing feature where your potential customers can share their photos live, which generates excitement of your brand, there are also metrics you can view after the event.


There is data capture that is done to see how well the instant sharing function performed. You can log in and view analytics to see how your campaign is going. This can help you decide if you’d like to try the same brand activation technique at the next PR event or live event.


There are two ways that you can rent Roaming Photography light rings. One is by renting one or ten light rings, so everyone has a chance to be featured in photos. You also have the option to hire one of our photographers to assist with handling the light ring photographs at your event, or you can assign one of your own people.


The light ring is simple and easy to use. The photo sharing function is also intuitive to use for your guests. They can simply work their way through the steps to enter their information and share their photographs.


Roaming photography works much better than your traditional photo booth—instead, your photo booth travels with you. This encourages everyone to participate, and helps to keep costs down as you don’t have to worry about paying for transportation, or finding space in your event hall for the photo booth itself. The process also works quickly so more people can participate.


If you’re excited to learn more about how brand activation can help to promote your brand, please contact us for further details.

Using Roaming Photography for Brand Activation

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